HAILEY BROOKS
Marketing professional based in Northern California.
RESUME
Experience
Content Creator & Website Designer
Freelance
March 2025 - Present
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Managed Jam On It Basketball’s Instagram during their Memorial Day Weekend tournament, boosting their Instagram by 600+ followers in one weekend and generated 300K+ views on tournament coverage.
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Produced event photography and videography for Jam On It Basketball’s Hawaii tournament; edited content in Adobe Lightroom and CapCut, generating 70K+ views on Instagram Reels.
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Designed and launched professional websites for two published authors — jenhyde.com and kathleenwinterpoet.com using Wix, optimizing for both aesthetics and usability.
Marketing Assistant
Associated Students of Sonoma State University
April 2024 - December 2025
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Executed promotional videos for social media garnering 8k-10k views per video.
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Managed multiple projects simultaneously while maintaining and ensuring deadlines were met.
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Ensured brand consistency by maintaining a clear, engaging brand voice across all marketing materials and campaigns.
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Oversaw a weekly marketing committee for the entire corporation to film and produce social media content.
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Created and edited photography and videography for nearly 100 events and promotional materials per year.
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Increased the organization's Instagram following by 11% in 1 year.
Sports Communications Intern
Las Vegas Motor Speedway
October 2025
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Assisted with NASCAR event weekend operations including media relations, dignitary management,
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and PR messaging.
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Ensured positive community relations through efficient press conference management, business operations, and overall communications team support.
Digital Marketing & Communications Intern
Sonoma Raceway
May 2025 - August 2025
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Managed Sonoma’s Drag Racing Instagram through creating and scheduling content using Sprout Social, leading to an increase of 200+ followers and reaching 1K followers by the end of the internship.
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Created engaging short-form video content for TikTok and Instagram Reels, generating 360K+ views across platforms.
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Wrote 20+ website articles to boost fan engagement and excitement in advance of upcoming events.
Social Media & PR Intern
Legacy Philanthropy
March 2025 - July 2025
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Wrote press releases for major philanthropic events and conducted media outreach resulting in coverage from brands like Sports Illustrated and Billboard.
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Created short-form video content (Reels/TikToks) using CapCut, highlighting philanthropic initiatives and success stories to drive community engagement.
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Enhanced user experience and visual consistency by regularly updating and maintaining Legacy Philanthropy’s Wix website, including layout, media, and event content.
Winery Intern
Korbel Champagne Cellars
June 2024 - August 2024
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Exceeded monthly Wine Club sign-up goal by signing up 8 new members in my first month while being in a non-server role.
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Strengthened interpersonal skills through managing Wine Shop and its customers with minimal assistance.
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Shadowed departments throughout the winery like Cellar, Supply Chain, Vineyard, Quality Control, Lab, etc.
Brand Ambassador
Sonoma State University of Advancement
February 2024 - April 2024
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Collaborated with the general promotion of Sonoma State’s Giving Day through market research, idea generation, and content creation.
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​​Filmed a total of 4 Instagram Reels that garnered 6k-10k views per video.
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Promoted campaign awareness by coordinating in-person outreach to local businesses, encouraging community involvement and support.
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Executed day-of activities that contributed to over $410,000 in donations.
Event Server
Vintners Resort
August 2023 - March 2024
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Managed guest experiences at large-scale events (150+), developing skills in event execution and team leadership.
Cocktail Server
Food Runner
Busser
John Ash & Co.
August 2021 - March 2024
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Delivered exceptional guest service by providing tailored recommendations and assisting Captain Servers during private events of 40+ guests.
Skills
Microsoft Office (Word, Excel, Outlook, etc), Google Suite
Editing Software: Adobe Suite (Premiere Pro, Lightroom), Canva, Capcut
Sprout Social, Slack
Education
Sonoma State University
Summa Cum Laude
Bachelor of Science - Business Administration
Concentrations: Marketing & Wine Business Strategies
Bachelor of Art - English with Distinction
Concentration: Creative Writing
Santa Rosa Junior College
Highest Honors
Associate of Science - Business Administration
Associate of Art - English
Leadership & Involvement
Web Managing Editor - Designed and developed englishsonoma.wixsite.com/zaum29
Professional Sales & Marketing Club
Zaum Magazine, Sonoma State University
Sonoma State University
Accolades
2nd Place Winner at 38th Annual CSU Research Competition
2024 Ongaro Family Green Science Award
Koret Scholarship
President's Scholarship
Sonoma State University
Spring 2024
Sonoma State University
Spring 2024
Sonoma State University
Spring 2024
Sonoma State University
Fall 2023